Direct Mail Services
There is only one way to say it - we are your comprehensive direct mail provider.
The first question one has to ask is what list will we mail to and that goes back to the marketing plan. Usually we mail to the customer database which we may need to "clean up" or "scrub" to make sure it's optimally mail processable - This may include NCOA scrub (National Charge of Address).
Charm may need to derive the list for the customer - this could be a geographic radius around the location or locations and be a targeted saturation mailing (every household within the selected target zone) or it could be a demographic select list within a targeted geographic area.
We help our customers profile and identify the best households or businesses to target - this could be based on household income, types of professions, education levels, age, number of children, number of cars owned, net worth, and on and on practically as far as your imagination can take you these days.
In the case of business to business we have SIC code of course, number of employees, gross sales etc. Remember, we seek to identify customers that match the ideal profile of your current best, most profitable customers, and then find those people or businesses. It works every time.
Another important step is to conceptualize and design the actual mailing piece that will accomplish the desired objective. A successful direct mail campaign must have 4 essential components (the Charm 4 planks of successful direct mail) 1. It must have a compelling message or offer (in other words, 5$ off a car won't cut it) 2. It must have the proper time urgency. 3. It must have the proper response mechanism. and 4. It must have exclusively selected audience importance (ESAI) appeal - in other words, the audience must be made to believe that they were specially selected to receive the mailer.
Bottom line is that we will derive and assemble the list, design and manufacture the ideal piece to mail, address and sort the piece and enter it properly into the mail stream. The addressing can be digital or ink jet depending on specific application and quantity. We will make sure the most advantageous postage rate is achieved through list optimization, processing and piece design to comply with the latest postal regulations which we stay abreast of. We do all the work and guide the entire process. You can focus on handling the response.
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